A multi-city series of activations taking place simultaneously in targeted markets across the US. RCPH was approached by local Mirrorball coordinator and liaison, Renee Wilkins, to develop and curate the evenings programming for Austin. We booked AMEYALTONAL, Danza Aztec Chichimeka folk dancers and our production partner VJ 4th WALL who developed video and provided interactive visuals for the performance and specially curated video content throughout the evening. RCHP offered an innovative solution for their social media marketing goals by incorporating a customized and branded photo opp that offered real time sharing to multiple social media outlets.