BUMBLE THE GREAT CATCH NYC

Partnering w/award-winning agency, Preacher, RCPH had the privilege of working w/their executive team to manage the experiential branch of the Design, Experiential and Strategy work they produced for Bumble's Photo Verification feature launch. The Great Catch was a food trailer experience that served up fried catfish dishes by, Sam Talbot, celebrity chef and owner of Brooklyn's Pretty Southern. Bumble's campaign to get users Verified AF and eliminate fake profiles was served up on the streets of NYC and Brooklyn during NYFW and spread the word "catfishing" was no longer allowed. 

RCPH managed the multiple day, multiple location activation and worked w/Preacher to enforce the permitting and logistics for trailer placements each day and troubleshot the challenges that came with a NYC street event.

Photos courtesy of Preacher.