NYE 2012

JUSTINE'S BRASSERIE, VOLK: HOW DID YOU COME TO BE LOST NYE

Working closely in partnership with Owners, Justine Gilcrease + Pierre Peligrin, publicist, Jardine Libaire, Executive Chef Casey Wilcox, and Creative Consultant, Douglas Little, Chella served as event Director and Producer of event.

Creative Consulting: DOUGLAS LITTLE                                                                                             

Creative Direction: JUSTINE PELIGRIN | JARDINE LIBAIRE

volk.jpg

To whom it may concern,

November 2011 I was asked to consult on the creative for a New Years Eve event scheduled to take place at Justine’ s brasserie in Austin, Texas. The concept for the event was a highly thematic production that involved transforming the restaurant and surrounding premises into a Russian winter forest. The “Russian winter” theme was carried throughout the event from décor, entertainment, costumed food servers, thematic menu and original guest correspondence /web development. The creative involved Chella facilitating 30,000 pounds of fresh snow to be dropped on the restaurant property, specialized fog machines and hazers, procuring enough pine trees to create a dense forest effect, specialized lighting, staging and props sourcing.

I remained in New York up until a few days prior to the event and communicated ideas to Miss. Chella Cardona who worked with Justine as the Event Producer. Miss. Cardona was also responsible for the restaurant and staffing coordination, sourcing costumes, hair and make-up for the service staff and helping to bring Justine’s vision to life.

In my ten years of producing events, sets and windows for clients such as Bergdorf Goodman, Barneys, Bette Midler, etc., I have yet to find a producer as thorough and dedicated as Miss. Cardona. My creative requests were not only met they were exceeded and she managed to keep a close eye on the budget creating substantial cost savings.

She has an innate ability to clearly communicate concept and what needs to be accomplished.
Her management and leadership skills are superlative and she would be a highly valued asset to any production. I wish Miss. Cardona lived closer to NYC so I could utilize her incredible skill set and dynamic personality.

With regard,

Mr. Douglas Little 

vimeo password: justine

vimeo password: justine