In a third partnership opportunity with PREACHER, we took the lead in planning and producing the Bumble's SXSW 2018 takeover of Fair Market. PREACHER is the creative force behind the design and strategy for Bumble's multi-networking platforms, Bumble Bizz, Bumble Date, and Bumble Bff. And they were the experiential thought behind their SXSW activation this year.

We came along to make real the ideas and to activate this stunning takeover in east Austin, further highlighting Bumble's brand in the city their HQ calls home. We procured and managed production resources that included multiple builders, neon sign makers, carpenters and craftsmen. We impressed our aesthetic sensibilities while curating decor for the multiple lounge and stage areas featured in the space. Programming for event included panels and keynotes by thought leaders and celebrities as well as multiple opportunities for interactive engagement by attendees for each networking platform. The weekend culminated in a surprise concert by Haim closing out the two-day event.

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Photo credits: GETTY IMAGES, Andrea Garcia for KUT, Bumble, James Hanson for Layers Studio