BUMBLE: EMPOWERING CONNECTIONS SXSW 2018

PLANNING • PRODUCTION MANAGEMENT • EVENT MANAGEMENT • BUDGET MANAGEMENT

In a third partnership opportunity with PREACHER, we took the lead in planning and producing the Bumble's SXSW 2018 takeover of Fair Market. PREACHER is the creative force behind the design and strategy for Bumble's multi-networking platforms, Bumble Bizz, Bumble Date, and Bumble Bff. And they were the experiential thought behind their SXSW activation this year.

We came along to make real the ideas and to activate this stunning takeover in east Austin, further highlighting Bumble's brand in the city their HQ calls home. We procured and managed production resources that included multiple builders, neon sign makers, carpenters and craftsmen. Chella impressed her aesthetic sensibilities, curating decor design for the multiple lounge areas featured in the space. Programming for event included panels and keynotes by thought leaders and celebrities as well as multiple opportunities for interactive engagement by attendees for each networking platform. The weekend culminated in a surprise concert by Haim closing out the two-day event. 

Press:  

Adweek  |  Trend Hunter  |  Just Jared  |  Biz Journal  |   MediaKix  |  Austin360  |  KVUE  |  Paper City  |  Layers Studio

Photo credits: GETTY IMAGES, Andrea Garcia for KUT, Bumble, James Hanson for Layers Studio

BUMBLE THE GREAT CATCH NYC

PRODUCTION PLANNING • EVENT MANAGEMENT • BUDGET MANAGEMENT

Partnering w/award-winning agency, Preacher, RCPH had the privilege of working w/their executive team to manage the experiential branch of the Design, Experiential and Strategy work they produced for Bumble's Photo Verification feature launch. The Great Catch was a food trailer experience that served up fried catfish dishes by, Sam Talbot, celebrity chef and owner of Brooklyn's Pretty Southern. Bumble's campaign to get users Verified AF and eliminate fake profiles was served up on the streets of NYC and Brooklyn during NYFW and spread the word "catfishing" was no longer allowed. 

RCPH managed the multiple day, multiple location activation and worked w/Preacher to enforce the permitting and logistics for trailer placements each day and troubleshot the challenges that came w/a NYC street event.

Photos courtesy of Preacher.

KASITA LIGHT HOUSE SXSW 2017 PUBLIC LAUNCH

PRODUCTION PLANNING • BUDGET MANAGEMENT • EVENT MANAGEMENT • SPONSOR INTEGRATION • DECOR

PREACHER partnership opportunity came working together to activate KASITA'S SXSW 2017 public launch. PREACHER is the creative force behind the reimagined brand identity, voice and website for KASITA, the innovative company carving a new path for urban housing. RCHP was the machine that helped to bring their activation ideas to life.

RCPH procured vendor resources and took the reigns to curate the decor while managing the budget. We designed living spaces to create an inviting and comfortable environment for KASITA to make an impactful first impression for their public launch. Event, featured bands, open bar, guided tours of the model home, and unique interactive opportunities for attendees to get acquainted w/KASITA the brand.

 

Photos courtesy of Preacher.

TEXAS MONTHLY MAGAZINE TMBBQ EVENT SERIES

PRODUCTION PLANNING • SPONSOR INTEGRATION • EVENT MANAGEMENT • BUDGET MANAGEMENT

We partnered with the esteemed publication, taking ownership of logistical coordination, planning and event management for TMBBQ 2015 and 2016 branded events for Texas Monthly Magazine which included the Behind The Pit Dinner series, Fire & Smoke series and TMBBQ Road Trip series. We liaised with event venues, chefs + pitmasters, and production vendors on behalf of the TM marketing team. We communicated and maintained relationships with multiple sponsors for each event series managing sponsor integration throughout.

The Road Trips and BTPD series' are unique opportunities for BBQ and food aficionados to get a look at the processes of some of the state's best Pitmasters and BBQ joints. Fire & Smoke goes one step further by pairing award-winning Chefs with celebrated Pitmasters for an exclusive night of collaboration and exceptional food. All events are hosted by Texas Monthly BBQ Editor and author of The Prophets of Smoked Meat: The Journey Through Texas BBQ, Daniel Vaughn. A highlight of these events are the one-on-one moderated talks with pitmasters and chefs and tours of the rarely seen smoke pits and kitchens of these acclaimed kitchen masters. 

photo credit: Matt BuikemaKristie Boganegra, Robert Lerma

POOKIE BOOK SIGNING

 CREATIVE DIRECTION • INSTALLATION • PROGRAM CURATION

Creative Director + Partner, Marie Joxe, created Pooki™ label and curated the book signing hosted by, Ofr, a gallery and gift shop in Paris. The signing featured the POOKI™ plush toy label which included a window installation and family fun activities with sidewalk chalk drawing and refreshments.

DOS XX: DOS DE MAYO

ART DIRECTION • PROGRAM CURATION • TALENT CURATION

A multi-city series of activations taking place simultaneously in targeted markets across the US. RCPH developed and curated the evenings programming- booking AMEYALTONAL, Danza Aztec Chichimeka folk dancers and our production partner VJ 4th WALL who developed video and provided interactive visuals for the performance and throughout evening. RCHP offered an innovative solution for their social media marketing goals by incorporating a local company that offered real time customized and branded photo sharing to multiple social media outlets.

BROAD GREEN PICTURES // SXSW HUB 2014

 PRODUCTION PLANNING • PRODUCTION MANAGEMENT • LOCATIONS + LEASE NEGOTIATIONS• TALENT CURATION 

A secret clubhouse for BROAD GREEN PICTURES in a Victorian home in the center of east Austin. RCPH matched Broad Green to the perfect location, negotiating on their behalf for the lease terms. RCPH managed the pre-production logistics sourcing and coordinating transportation, catering, decor furnishings, landscape experts, and assembled an execution team of design professionals who, with the creative direction of WCIP, transformed the mostly emptied location into a social immersive micro-atmosphere where festival goers, and locals mingled in the late-night hours and into the early morning.

Photos by Daniel Cavazos.

RCPH PRESENTS: DIA DE LOS MUERTOS

CONCEPT • DESIGN • ART DIRECTION • VIDEO CONTENT CREATION • PRODUCTION MANAGEMENT • PROGRAM CURATION

RCPH teamed up with Heard Entertainment + PeligrosaGrupo Fantasma for a Day of the Dead dance party weekend. RCPH constructed large scale alters and stage sets with offerings for the deceased. LED lit sugar skulls and other handcrafted props were manufactured in the months leading up to the event. Stop motion animation video footage was developed with our production partner VJ 4th WALL and projected onto to the walls and super-sized screens creating a whimsical macabre atmosphere. Mad Gods designed an exclusive t-shirt to commemorate the night. Guests participated in the procession lead by Los Monas giant street puppets and La Catrina, the icon synonymous with the holiday. The Peligrosa crew helped to create an electric atmosphere for the Friday night party and Moombahton Massive from DC headlined the night. Grammy Award winner, Grupo Fantasma finished out the weekend with their Saturday night pachanga. 

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HERMES: GREENWICH STORE OPENING

PRODUCTION PLANNING • PRODUCTION MANAGEMENT • PERMITS • MUSIC LICENSING • TALENT CURATION

Day one invited guests were treated to cocktails and hor d'oeuvres with a preview of the boutique at the Greenwich Avenue address followed by a three course dinner under the stars at Robert Sherman Baldwin Park for invited guests. Day two was the official store opening  with activities and refreshments open to the public. 

creative: JONATHON BECK 

press: town&country

photos: matthew carasella


LA MONTRE HERMES: TIME IN MOTION

 PRODUCTION PLANNING • PRODUCTION MANAGEMENT • TALENT COORDINATION • STAFFING • DECOR

The NYC stop in the mobile product launch for La Montre Hermès' newest watch collection, Dressage Chronograph. The evening started with an interpretive dance piece at the Baryshnikov Art Center. The elite guests were then transported to Skylight West for dinner and to view the collection in an impressive  display. 

creative: JONATHON BECK 

press: Vogue | Guest of a Guest

MICROSOFT: WINDOWS STUDIO LOUNGE SXSW 2013

PRODUCTION PLANNING • PRODUCTION MANAGEMENT • STAFFING

Five day activation during Interactive SXSW 2013 with scheduled panel discussions, interactive crowd activities, a roster of live bands scheduled daily and late night DJ parties. Open bar and complimentary breakfast, lunch and happy hour meals provided every activation day.

JUSTINE'S BRASSERIE, VOLK: HOW DID YOU COME TO BE LOST NYE 2012

PRODUCTION PLANNING • PRODUCTION MANAGEMENT • DECOR • STAFF MANAGEMENT • PROGRAM CURATION

 

Creative Consulting: DOUGLAS LITTLE                                                                                             

Creative Direction: JUSTINE PELIGRIN | JARDINE LIBAIRE

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To whom it may concern,

November 2011 I was asked to consult on the creative for a New Years Eve event scheduled to take place at Justine’ s brasserie in Austin, Texas. The concept for the event was a highly thematic production that involved transforming the restaurant and surrounding premises into a Russian winter forest. The “Russian winter” theme was carried throughout the event from décor, entertainment, costumed food servers, thematic menu and original guest correspondence /web development. The creative involved Chella facilitating 30,000 pounds of fresh snow to be dropped on the restaurant property, specialized fog machines and hazers, procuring enough pine trees to create a dense forest effect, specialized lighting, staging and props sourcing.

I remained in New York up until a few days prior to the event and communicated ideas to Miss. Chella Cardona who worked with Justine as the Event Producer. Miss. Cardona was also responsible for the restaurant and staffing coordination, sourcing costumes, hair and make-up for the service staff and helping to bring Justine’s vision to life.

In my ten years of producing events, sets and windows for clients such as Bergdorf Goodman, Barneys, Bette Midler, etc., I have yet to find a producer as thorough and dedicated as Miss. Cardona. My creative requests were not only met they were exceeded and she managed to keep a close eye on the budget creating substantial cost savings.

She has an innate ability to clearly communicate concept and what needs to be accomplished.
Her management and leadership skills are superlative and she would be a highly valued asset to any production. I wish Miss. Cardona lived closer to NYC so I could utilize her incredible skill set and dynamic personality.

With regard,

Mr. Douglas Little 

vimeo password: justine

vimeo password: justine